Abstract

Destination image boosts tourist satisfaction and loyalty. Positive emotions predict a better vacation. Studies demonstrate location perception boosts tourist satisfaction. Tourists appreciate places based on their opinions. Tourist behavior is also heavily influenced by happiness. This means that tourist satisfaction and destination perception will encourage repeat visits. Information from many sources may overload modern customers. It involves retrieving information from memory or learning from other sources. Internal and external sources are employed for information search. Internal data includes personal and historical data. External information searches use traditional and digital media, personal referrals, and marketing middlemen. It was thought that knowledgeable buyers would ignore other sources. Tourist decisions are influenced by past experiences and familiarity with a location. When internal sources are scarce, people turn outside. Marketers may help people build a positive destination image and find real social media information by giving positive information. Social media platforms connect customers, providers, and third parties, affecting image creation, according to research. Symbolic signals like gourmet restaurant ads and social stimuli like friends and family recommendations influenced tourists' perceptions and willingness to visit. So, social media can help the place obtain global recognition and become a popular resort. Many companies use social media to build a good dining reputation. They do this by offering appealing trip details and encouraging favorable word-of-mouth. Online resources help tourists choose a destination and customize their vacation. The quality and quantity of information visitors gather during decision-making affects their desire to visit.

Keywords

• Factors,
• Consumer Behavior,
• Gastronomy,
• Tourism,
• Destination

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