In recent years, there has been a dramatic rise in the number of private businesses operating in China, and this trend has been mirrored by an increase in the proportion of private businesses to the overall number of Chinese companies. The advancement of China's economy is significantly aided by the participation of private businesses. Employee management is becoming an increasingly important focus for privately held companies as their operations expand to a larger scale. The new generation of employees who are based on their knowledge has emerged as the primary labor force in Chinese private enterprises, and the stability of the new generation of employees who are based on their knowledge has a direct impact on the enterprise's ability to sustainably develop. However, the personnel turnover rate in private companies is significant, particularly for knowledge-based professionals who leave their jobs on a regular basis; this has an impact on the growth of private companies. The article uses private businesses in Guangxi as an example and conducts an analysis of the influencing factors of the turnover intention of the new generation of knowledge-based employees in private enterprises from the perspective of job embeddedness. It then provides corresponding countermeasures and suggestions for improving human resource management in private businesses.
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