Traditionally, buying and selling had to be done in person between the seller and the buyer, but now both may be done virtually or online. E-commerce and E-marketing have become increasingly important concepts as information technology has grown, making internet purchases incredibly prevalent. So, a comparative study of demographic and socio-economic profiles of rural and urban online consumers of Haryana is decided. In this study sample of 600 people that shop online from rural and urban areas of Haryana were considered on the basis of their “geographical area and literacy rate”. The categories that are covered in the demographic profile are gender, marital status, and age of consumer but education, occupation, size of family, nature of family, income, and number of earning members are dealt with in the socio-economic profile of the study. For analyzing the data, descriptive statistics and frequency distribution tools are used. It is found that engagement in online shopping is seen more in males of rural areas in comparison to females. On other hand, urban females are more engaged in online shopping in comparison to males. The majority of online consumers from urban and rural areas are students having Professional degrees and diplomas respectively, unmarried age 16-34, and living in nuclear families. Earning, the number of earning members, and the tendency to spend are more in the families of urban consumers than rural consumers. Therefore, the study concludes that in the state of Haryana, most of the online consumers are youngsters and the consumers of urban areas are more engaged in online shopping in comparison to the people who are living in rural areas of the state.
• Gehrt, K. C., Rajan, M. N., Shainesh, G., Czerwinski, D., & O'Brien, M. (2012). Emergence of online shopping in India: shopping orientation segments. International Journal of Retail & Distribution Management, 40(10), 742-758.
• Gupta, A., Bansal, R., & Bansal, A. (2013). Online shopping: A shining future. International Journal of Techno-Management Research, 1(1), 1-10.
• Hemamalini, K. (2013). Influence of product types on consumer's attitude towards online shopping: An empirical study in the Indian context. International Journal of Marketing Studies, 5(5), 41.
• Jha, M. (2013). A comparative study of the buying behaviour of rural and urban consumers towards mobile phone in Bihar. International Journal of Advanced Research in Management and Social Sciences, 2(4), 114-125
• Kumar, Devender; Khurana, Kirti. International Journal of Marketing & Business Communication; New Delhi Vol. 8, Iss. 4, (2019): 1-6.
• Luo, J., Ba, S., & Zhang, H. (2012). The effectiveness of online shopping characteristics and well-designed websites on satisfaction. Mis Quarterly, 1131-1144.
• Müller, A., Laskowski, N. M., Wegmann, E., Steins-Loeber, S., & Brand, M. (2021). Problematic Online Buying-Shopping: Is it Time to Considering the Concept of an Online Subtype of Compulsive Buying-Shopping Disorder or a Specific Internet-Use Disorder?. Current Addiction Reports, 8(4), 494-499.
• Nittala, R. (2015). Factors influencing online shopping behavior of urban consumers in India. International Journal of Online Marketing (IJOM), 5(1), 38-50.
• Rajagopal. (2011). Determinants of shopping behavior of urban consumers. Journal of International Consumer Marketing, 23(2), 83-104.
• Richa, D. (2012). Impact of demographic factors of consumers on online shopping behaviour: A study of consumers in India. International journal of engineering and management sciences, 3(1), 43-52.
• S Kaur - JIMS8M: The Journal of Indian Management & Strategy, 2018 - indianjournals.com
• Saeed, R., Zameer, H., & Abbas, R. (2012). Mobile Phone buying behavior of consumers; A comparative study of Rural and Urban consumers in Pakistan. Global Journal of Management and Business Research, 12(6).
• Sahney, S., Ghosh, K., & Shrivastava, A. (2013). Conceptualizing consumer “trust” in online buying behaviour: An empirical inquiry and model development in Indian context. Journal of Asia Business Studies.
• Shalini Kanchan Panda (2020). JETIR April 2020, Volume 7, Issue 4
• Sharma, R. (2017). The Impact of Emergence of Online Shopping Sites on the Brick and Mortar Model of Buying and Selling with Reference to Mumbai City. REVELATION, 53.
• A Nampoothiri - Journal of Computer and Mathematics Education, 2021 - turcomat.org
• Koundinya, C. (2017). Indian Journal of Marketing– Indian journal of computer science
Affiliation:- Research Scholar, Baba Mast Nath University, Rohtak (Haryana), India.
How to Cite
Ms. Sucheta. (2023). A COMPARATIVE STUDY OF DEMOGRAPHIC AND SOCIO-ECONOMIC PROFILES OF RURAL AND URBAN ONLINE CONSUMERS OF HARYANA. International Journal of Multidisciplinary Research and Studies, 6(02), 01–15. https://doi.org/10.33826/ijmras/v06i02.6