Abstract

This research analyses the relationship between the Marketing Strategies. And Advancement Of Information Technology in each of the investigated variables, including perceived quality, brand awareness, brand image, and brand loyalty. An intercept survey was carried out in shopping centers in Beijing and Shanghai to collect the necessary data. Data may be able to be used by marketers as a means of informing decisions on distributor retail buying accommodation of brand actions. This research analyses the relationship between the Examine Advancement Of Information Technology And Its Impact On Marketing Strategies In Hong Kong brand equity dimensions (brand awareness, brand loyalty, brand image, and perceived quality) with brand equity using the clothing sector in China Data from the research was used to do an analysis of variance (ANOVA) to learn more about the relationships between the two in the Chinese market. Marketers may use the information to better guide distribution choices in the Chinese Hong Kong market.

Distribution intensity was shown to positively correlate with all measures of brand success in an analysis of variance (ANOVA) (recognition, loyalty, perception, and perceived quality). This might lead to a more favorable brand image and increased customer loyalty among Chinese consumers, since a general perception of quality declines among Chinese consumers.

Keywords

• Marketing,
• Motivations,
• Characteristics Brand,
• Perceived quality,
• Brand image,
• Brand awareness Women,
• Challenges

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