ZHANG XIANGHAN; ABHIJIT GHOSH. An exploratory study based on shopping centers in Hong Kong examined the relationship between impact marketing strategies, promotional components, and customer retention. International Journal of Multidisciplinary Research and Studies, [S. l.], v. 6, n. 11, p. 01–15, 2023. Disponível em: https://ijmras.com/index.php/ijmras/article/view/766. Acesso em: 30 jun. 2024.