SURAJ TRIPATHI; A.M. KUMAR
Intense competition in merchandising sector needs sorting out new and more practical tools of competitive with rivals. One amongst the potential ways in which appears to travel through applying positioning idea in merchandising. Positioning in retailing refers to strategy for development of a fascinating reflection, which might facilitate to differentiate a retail company and move away from direct price cutting war. Besides that, reflection management provides prospects for increasing client perceived price and/or increasing costs. The paper presents methodology for establishing voluminous merchants’ arrange. This methodology is predicated on analysis of reflection specialty’ importance for purchasers. Correlation analysis permits revealing more general latent issues that are accustomed value wholesaler’ arrange during a sensory activity house. this permits drawing conclusions on what quantity Lithuanian voluminous merchants are similar or differentiated from the position of their customers.
Positioning, Position, Reflection, Reflection Attribute, Latent Issue.
Bell, V. (2012) Competition problems in European grocery retailing. European Retail Digest, p. 20-30.Berman, N.; Evans, J. R. (2011) Retail Management. AS strategic Approach. Eight Editions. New Jersey: Prentice Hall, Inc.
National Institute of Technology, India.
National Institute of Technology, India