‘’BRIEF RESEARCH ON OUTCOME OF PROMOTION ON CUSTOMER PURCHASE PERFORMANCE’’

PRO. ALLEN LIU

VOLUME02ISSUE11

ABSRACT

Advertisement performs an important function in modern-day generation as it shapes the attitudes and perceptions of men and women and society which strikingly influence the customer purchase performance. Any enterprise can get on the avenue of success when it attracts and retains the consumers with earnings and this purpose is performed when company builds a strong customer grasp for its product or service. All the big weapons have made substantial tries to make sure quality advertisement and fabrication of sturdy patron understanding via suitable ways that positively impacts the patron purchase performance due to the fact humans get know-how about product via advertisement and different promotional tools and improve appreciation thru company‘s activities and his previous experience with that business enterprise and previous purchase accordingly.

KEYWORDS

Advertisement, customer shopping for performance.

REFERENCES

1. http://www.yourarticlelibrary.com/marketing/market-segmentation/consumerbehaviourmeaningdefinition-and-natureof

2. http://study.com/academy/lesson/what-isconsumer-purchase-performance-definitiontypesquiz.html

3. http://shodhganga.inflibnet.ac.in

4. http://smallbusiness.chron.com/Outcomeadvertising-promotion-consumerperformance26196.html

AUTHOR’S AFFILIATION

PRO. ALLEN LIU
Department of Management , Desautels Faculty of Management, McGill University Canada.

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